A Report of the McDonald’s Food Chain
The Course Project is a formal report (including an executive summary) that provides an insightful analysis of a company’s market structure and production decisions, i.e., expansion, or other economic principles. The project paper must include a minimum of two economic principles studied during the term of the course, i.e. linear regression analysis and trend analysis. The analysis (purpose, methodology, and conclusion) must be documented with academic support in the form of references and in-text citations utilizing APA style.
This proposal should include, but not necessarily be limited to, the following:
- Identification of the firm involved (text case study, existing firm, or proposed firm)
- Identification of the appropriate market structure in which the firm is or will do business (eg. competitive, monopolistic, etc.)
- Identification of internal strengths and weaknesses (or indication of an intention to study them) given microeconomic expectations and external opportunities and threats given macroeconomic expectations and implications for the firm (or indication of an intention to study this)
- Identification of optimal managerial strategies and tactics given the above, or indication of an intention to do so. These recommended managerial actions should include pricing, production, and resource utilization given the theory and evidence. You should also indicate how each would be expected to add to the value of the selected firm.
The format should:
- Be written using APA style
- Include an executive summary
- Be at least 8 pages of narrative and statistical (spreadsheets) content
You will be graded on three aspects of this project; a Preliminary Proposal and Outline, the Finalized Course Project and your Review and Response of other student’s projects.
McDonald entails a hamburger business chain that consists of restaurants that sell fast food and is the largest in the global outlook. The enterprise consists of approximately 65 million consumers on a daily basis in about 35000 outlets that are available globally in about 119 nations as put by (Qureshi & Hassan, 2013). The foundation of the company dates back to 1940 in the form of a barbecue restaurant that was under the operation of two brothers; Maurice and Richard McDonald. The significant change to the creation was until 1948 whereby the brothers did recognize the joint entity as a barbecue stand courtesy of the principles that dictate the production line. In 1955, the company did merge with the ideas of Ray Kroc a business man who made the institution a franchise by becoming its first agent. Consequently, Ray did purchase the chain and was the owner but did retain the name after the…..
The market structure of the company is an oligopoly. The reason of the company being an oligopoly is that it is a major institution in the industry of the fast foods. Therefore, the institution a dominance in the industry and is in a continuous process to decrease the aggregate costs and simultaneously increase its size thus.. Click here for more details