Marketing Strategies for New Market Entries

Marketing Strategies for New Market Entries
Define and discuss (with examples) marketing objectives and strategies for “New Product Pioneers. Exhibit 8.9, p. 208.

All assignments should be minimum two pages, double-space; use Times New Roman/12 font; please use proper references, “APA Style” or “endnotes”/Use sub-titles/ headings

Ref: O. C. Walker & J. W. Mullins. (2014). Marketing Strategy, 8th ed., McGraw-Hill Irwin.