|Marketing Strategies for New Market Entries|
|Define and discuss (with examples) marketing objectives and strategies for “New Product Pioneers. Exhibit 8.9, p. 208.
All assignments should be minimum two pages, double-space; use Times New Roman/12 font; please use proper references, “APA Style” or “endnotes”/Use sub-titles/ headings
Ref: O. C. Walker & J. W. Mullins. (2014). Marketing Strategy, 8th ed., McGraw-Hill Irwin.