n this assignment you are to assume the role of an IMC agency account planner recommending to your client, a newly formed camp-site operator, the target group and the media consumption profile for what you believe is the better target market for their ‘glamping’ holidays. An IMC campaign will be the eventual result (but the IMC campaign is not to be designed by you)

n this assignment you are to assume the role of an IMC agency account planner recommending to your client, a newly formed camp-site operator, the target group and the media consumption profile for what you believe is the better target Read More …