With reference to your own research, to what extent do you think that adopting a localisation strategy is essential for the successful achievement of the aims and objectives for Multinational Companies? Justify your view Custom Essay

(15% of overall UFP assessment) Background info: Localisation is a key tool that all successful Multi-National Corporations (MNCs) use. Businesses that wish to enter multinational/ international markets (including those in Britain, China, Europe, USA etc), must carefully consider the value Read More …