Global health issues of Brazil


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Global health issues of Brazil

Create a poster describing global health issues related to BRAZIL
Include the following in your poster:

• Requirements for travel to this country
• Immunizations needed before travel
• Safety and security information
• Diseases indigenous to this country and your risk for contracting the diseases
• Graphics and pictures which contribute to the subject
• Text which is legible and visually attractive
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Individual Case Study Analysis – Absolut Vodka


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Individual Case Study Analysis – Absolut Vodka

1. Discuss why Absolut has launched a flurry of new products such as Level and Absolut Cut. (25 Marks)
2. Discuss the benefits and pitfalls associated with utilising the Absolut brand as the basis for brand extensions as a means of developing new products (35 Marks)
3. Suggest further new product development opportunities for Absolut, given its core competencies and experience. (40 Marks)

Absolut Vodka is known the world over as one of the world’s premier vodka brands.  Over several decades, it has become a global brand icon, recognised in hundreds of countries across the world.  For a brand owned by the Swedish government it has achieved unparalleled success.  Absolut became synonymous with premium vodka, and literally created the market for premium vodka.  As vodka became more fashionable in the drinks industry, more competitors emerged.  Now even more prestigious vodka labels have emerged proclaiming greater purity and better taste, with even higher price tags.  Vodka by its very nature is colourless, odourless, and flavourless.  So how can distillers differentiate their products creating sought after brands, that people are willing to pay premium prices for?  Trying to convince buyers to pay over 50% more for a product with no discernable differences, showcases how branding really works.

The Absolut brand was created by Lars Ollsson Smith in 1879, when he sold a new variant of vodka using a different distillation process.  In 1917, the vodka industry was nationalised by the Swedish government.  The brand lingered for several decades like many state run enterprises. Then in 1979, the Absolut brand was re-launched as a new premium range of vodka.  The production and bottling of Absolut takes place in Åhus / Nöbbelöv in Sweden.  This new range took off in popularity, thanks in large part to its classic advertising campaign, which became internationally renowned, and became a huge international success.  Its marketing success showed that positioning was vital, in that the brand successfully crafted a niche – the premium vodka category.  One that never existed before.  Its owner V&S is heavily dependent on Absolut’s success as it is the company’s only international brand.  The company has enjoyed considerable success, and the Absolut brand is now the second largest global vodka brand, behind Diageo’s Smirnoff.

Figure 1 – Absolut Vodka – At a Glance

Owned by Vin& Sprit AB.
Sold in 126 countries.
Established since 1879.
Is totally owned by the Swedish state government.
Employs 2,500.
81 million litres of Absolut Vodka are shipped yearly
Estimated to have 0.4 % of global spirits market.
Absolut Vodka is produced in Åhus, Skåne in southern Sweden.
Third largest spirit brand behingBarcardi& Smirnoff.
In 2004, they sold their billioneth bottle of Absolut vodka
The US market accounts for 60% of sales.

Vodka has increased in popularity, as it has become a highly compatible and popular mixer, used extensively in cocktails.  The cocktail culture is thriving in many global markets.  Sales of vodka in the heartland of Eastern Europe has seen a notable decline in popularity, yet in Western Europe its popularity has continued to surge through a mix of strong branding, popularity of cocktails/long drinks and product innovations, such as the incorporation of flavours.  Total global sales of vodka are on the decline, yet the total value of vodka sales has grown.  This highlights manufacturers developing a high value added product, and consumers’ willingness to pay for it.  Crucial to success is achieving great distribution coverage, and for the product to be exposed in the right exclusive setting, getting bar tenders to use the vodka in their cocktails.  The late 90’s saw the emergence of super-premium vodkas such as Grey Goose & Belvedere.  Vodka drinkers were prepared to pay very high prices for these new brands, based on the marketing message that they were purer, and tasted better.  Creating this perception of luxury is vital, necessitating high prices and classy packaging.  Grey Goose, a super premium vodka brand ships their vodka in classic wooden containers.

The Swedish Absolut brand had created this exclusive image two decades earlier in export markets.  Absolut became famous through its iconic advertising and packaging design.  The star of their adverts was not the drink, but the bottle it came in.  Here the distinctive shape of the simple Absolut bottle was pervasive in every single press or magazine advert.  It became ubiquitous.  The classic campaign was devised by advertising agency, TBWA and over 1,500 ads using this creative execution have been created, making it one of the longest ever advertising campaigns.  The ad campaign has adorned art galleries, and popular culture exhibitions around the world, won numerous advertising accolades, and spawned Absolut advertising books.  The campaign has won over 150 advertising awards.  The first ad went with the catch-line “Absolut Perfection”.  Since then other catch-lines have included “Absolut Season”, “Absolut Optimist”, “Absolut Profile”, “Absolut Subliminal”, and “Absolut Manhattan”.  The adverts themselves leaped the artistic divide and became art pieces in themselves rather than purely commercial advertising.  The company has collaborated with artists such as Andy Warhol, Damien Hirst, and fashion designers such as Jean-Paul Gaultier, Stella McCartney, and Gianni Versace.  Their latest campaign ties in with iconic moments in popular culture such as “The Absolute Road Trip” (The first moon landing).

There are now over eight different Absolut vodka brands incorporating a variety of flavours, including Absolut Peppar, Absolut Citron (lemon flavoured), Absolut Kurant (blackcurrent flavoured), Absolut Vanilia, Absolut Raspberri, Absolut Apeach, Absolut Mandarin, and Absolut Ruby Red.  Absolut Pepparbecome the first of the brand extensions launched in 1986, with subsequant flavours rolled out over the intervening period.  AbolutCitreon and Absolut Mandarin are the firm’s best selling brand extenstion flavours.  The company has launched a television advertising campaign to “Find Your Flavour”.  The lack of a distinctive taste from trditionalvodka, made it very condusive for flavours to be added.  Now Absolut has launched Absolut Cut, Absolut Clear Cut & Absolut Crisp Cut, which are mixes of vodka, spring water, and citrus, that the firm sells in small bottles.  This is a clear positioning strategy against the successful Smirnoff Ice range of premixed vodka drinks.  The firm sees this brand extension as having a high chance of success.  Here the firm is launching a lower alcoholic content product, targeting a mainly female audience, and are also reaping high margins.

Table 1 – Absolut’s Main Vodka Competitors
Smirnoff    Stolichnaya    Grey Goose
Owned by Diageo.
Vodka brand leader.
Strong core brand with successful brand extensions.
Recently redesigned look to give it a premium feel.
Launched Smirnoff Penka, its entry into the market.
Seen as a premium brand in export markets in comparison to domestic markets.
Launched the super premium brand “Stolichnaya Elit”    Bacardi bought brand for estimated $2billion.
A super–premium vodka brand.  Known for its quality and price.  French origins, with a replaceable cork opening.
Finlandia    Skyy    Belvedere
Bought by Brown-Forman owners of Southern Comfort & Jack Daniels.
High profile premium vodka.  Launching similar vodka brand extensions.
Super premium vodka brand popular in the US.  Emphasis on the purity of its vodka.    “The Original Luxury Vodka”.  Emphasis on Polish origins. Priced circa $40 a bottle
Its latest creation is Absolut Level, its attempt to create a super premium brand of vodka.  To the chagrin of many vodka aficionados, Absolut believes it can create a premium brand of vodka, and command a super-premium price.  Their Absolut Level brand is marketed as being extra pure.  In their marketing pitch, Absolut claims that this vodka is produced to the highest standard, using two production methods.  Absolute Level was launched in a slim, frosted, tall bottle, which retained the silhouette of the iconic Absolut bottle.  Level is an elongated version of the classic bottle design with a heavy base.  Central to the firm’s strategy is avoiding cannibalisation between the Absolut and Level brands. A bottle of Level would sell in the US for $30 a bottle, whereas Absolut would sell for $20 a bottle.  It utilises the catch-line of the perfect blend of “smoothness and character”.  So people want to think they are buying the best, and use price, and the quality of the packaging as their primary inference into the quality of the brand. Absolut hoped to sell 100,000 cases of Level in its launch year.

In the US, super-premium brands began to emerge such as Grey Goose and Skyy in the late 90’s.  Other drinks sectors have noticed a similar move towards super premium brands such as with gin, where brands such as Beefeater Wet, 1800 Silver Tequila Reserva, and Gordon’s Distiller’s Cut have been launched.  Some drinks brands are also trying to capture the hearts and minds of health conscious customers by launching fewer calories and less potent alcohol combinations.  The super-premium sector vodka market is estimated to be worth 6% of total vodka sales.  One of the major lures of the sector is the exorbitant premiums accrued.
Some of the key challenges facing Absolut are the quest for continued growth as the market reaches maturity.  In an effort to overcome this Absolut needs to focus on the core brand, and seek out product/packaging innovations.   The launch of Absolut Level was such an innovation and by so doing it hoped to garner extra market share and revenue.  Critics of the strategy would argue that it takes away emphasis from the core brand, possibly cannibalise sales, and prove fruitless.  Some would argue that Absolut has responded too late to the super premium vodka category launching it in 2004, when other like Skyy and Grey Goose have several years head start.  It was seen as a reaction to these brands’ success rather than a clearly defined business vision.  Furthermore consumers are becoming more and more health conscious, which could possibly see them turn away from strong alcoholic drinks such as spirits.  In some markets, consumers are continually migrating to lower alcohol drinks such as beer or wine.  Drinks companies are faced with increasing regulation from national governments, as they want to negate the harmful effects of alcohol, such as alcoholism, liver damage, binge drinking, harmful societal effects and drink driving.  Governments are considering curtailing promotional options available to drinks companies, and considering heavier excise duties.  In a pre-emptive strategy, drinks companies are launching “drink sensibly” and “sip sensibly” campaigns to placate regulators.  Ironically Sweden has a very high alcohol taxation regime, and there is a state monopoly that sells all alcohol at a retail level.

Now drinks firms are launching premium equivalents, which place a huge importance on branding/packaging to signify that it is a premium brand.  Drinks brands are under significant pressure in the value sector of the spirits industry.  The black and grey market is rampant in certain geographic markets, meaning that legitimate value brands are suffering.  Furthermore counterfeiting of legitimate spirits is taking place, with counterfeiters copying the packaging of premium labels.  Also retailers have launched their own brand equivalents in a bid to capture the value end of the business (e.g. Lidl& Tesco).

Spirits manufacturers are trying to lure younger drinkers to their brands, in an effort to maintain market share, and boost a brand’s contemporary image.  The launch of flavoured spirits by Absolut was a determined effort to gain access to a younger demographic profile.  In emerging markets, consumers are seeking with greater frequency Western premium alcoholic drinks rather than local alternatives. Rising affluence in these markets sees consumers wanting to buy prestige brands, as an expression of their newfound wealth and aspirations.

Probably one of the biggest concerns facing vodka manufacturers is that although Vodka is ‘in-fashion’ at the moment, demand for goods that are fashionable are notoriously fickle, and consumers may migrate to the next fashionable drink.  More importantly can all of Absolut’s brand extensions co-exist with the core brand, into the future, and do they contribute to its future success?
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Turing’s article


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Turing’s article

Turing once argued that computers can think. What is your opinion about this statement? Do you think computers can actually think? If yes, please explain why, if no please explain why and provide some examples if possible. Before writing your paper read carefully Turing’s article.

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English


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English

Discuss the writing strategy of Narration by answering the following:
1. How can this strategy be used in academic writing?
2. Give an example of how it can be used in academic writing.
3. Discuss the strengths and weaknesses of narration.
4. Discuss how narration is used in “Great Movies”(page 595) and “If I Die in the Combat Zone (Page 695)” to support the main point the author is trying to achieve.

Hirschberg, Stuart, et al. The Academic Writing Reader: Saint Leo University. Boston, Pearson Custom, 2006. ISBN: 978-0-536-97592-

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Business Environment


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Business Environment

TASK one:

2.1 Explain how economic systems attempt to allocate resources effectively
2.2 Assess the impact of fiscal and monetary policy on business organisations and their activities.
2.3 Evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selected organization.
2.4 Identify and apply strategies to find appropriate solutions

Guidelines to achieve:

• 2.1: Briefly describe main economic systems like socialism, state economy, etc. and explain how each economic system attempts to allocate resources (people, raw material, money etc) effectively;
• 2.2: Explain the governmental policies (e.g. monetary, fiscal, social,) explain how the taxation level, interest rate, value of the pound and euro will positively or negatively affect business organization,
• 2.3: Choose any national or international organization and discuss how it is constrained by competition policies e.g. regarding monopolies and by regulations (good examples might be UK supermarket chains or airport operators)
• 2.4: Analyse the economic system and governmental policies of the UAE and evaluate how does the UAE attempts to allocate resources effectively.

TASK Two:

3.1 Explain how market structures determine the pricing and output decisions of businesses
3.2 Illustrate the way in which market forces shape organizational responses using a range of examples.
3.3 Judge how the business and cultural environments shape the behaviour of a selected organization
3.4 Select and apply appropriate methods to different market types
3.5 Use critical reflection to evaluate own work and justify valid conclusions

Guidelines to achieve:
• 3.1: Describe different market structures (perfect competition, monopoly, monopolistic competition, etc.) and describe how they affect pricing, distribution, product and service offering (good example is where there is a substantial competition, many suppliers and range of products and services for customers to choose from, another example is where there are few providers, little competition but high demand)
• 3.2: Discuss the market forces like, demand and supply, pricing decisions, customer expectations, market conditions, competition etc. and explain how the organizations need to respond to or react to those market factors ( for examples: supermarkets offering many more old brands, or low cost products )
• 3.3: Select any national or international business organization and describe how it changes its behavior with changes in the external environment for example in conditions of recession, demographic change, etc. you can also consider if the organization changes over and see how it would respond to cultural differences
• 3.4: Analyse the market structures prevailing in the UAE in the Aviation Industry.
• 3.5: Realistic improvements should be proposed for effective government policies and allocation of resources against defined characteristics for the success of the UAE economy based on the analysis done in the Merit work.

TASK Three:

4.1 Discuss the significance of International Trade to UK business organisations
4.2 Analyse the impact of global factors on UK business organizations
4.3 Evaluate the impact of policies of the European Union on UK business organizations
4.4 Present and communicate appropriate findings
4.5 Demonstrate convergent/lateral/creative thinking

Guidelines to achieve:
• 4.1: Describe the importance of International Trade and reasons of going international. You need to look at import as a mean to satisfy business raw material needs and customers needs but more importantly you must look at export and consider how much the UK earn from this and how critical it is for the UK economy
• 4.2: Research and discuss the negative and positive impact of global factors (PESTEL) on UK business organizations . you could look on the negative effect on the euro problems, consider factors such as shortage of raw materials, metal, food, etc. or growing demand from developing countries for products and services
• 4.3: Discuss the developments of European Union and European Monetary Union; Describe at least two EU policies (working conditions, welfare, and freedom of labour movement) and look on the positive and / or negative effects these might have on UK businesses.
• 4.4: Analyze the implications of European Union policies on a selected UK based business organization (using any two EU policies).
• 4.5: Assess the current situation of EU and EMU and express your critical thinking on the decision of the UK to not be a part of the EMU policy.

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Economics


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Economics

Develop your essay assignment (30% course weight), which is based on your choice of two current microeconomic events, two critical analyses of Case Studies from the Modules Forum, plus a concluding page (total of ~ 13 pages)
basic language, follow instructions

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Essay


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Essay

1. Briefly define the following (i.e., Is it a receptor? If so what type of receptor? etc.) and provide a one sentence description of the biological function or role in the study.
a.     AhR
b.     ApoE-/-
c.     CH223191
d.     CSF
e.     CXCR2
f.      CYP1A1
g.     IL-8
h.     INCB3344
i.      MCP-1
j.      MMP-12
k.     MNF
l.      SB225002
m.   TCDD
n.     U937
o.     VEGF

Why was the above data set included in the paper?
What does it demonstrate?
What is scramble?

Briefly define the following (i.e., Is it a receptor? If so what type of receptor? etc.) and provide a one sentence description of the biological function or role in the study.
a.     Bay 11-7082
b.     CCR2
c.     CXCR3
d.     ERK
e.     IL-6
f.      IL-8
g.     Infliximab
h.     MMP3
i.      NFkappaB
j.      alpha-NP
k.     TNF-alpha
l.      U0126

Which of the following is a correct interpretation of the data in the figure?

Question 4 options:
MMP-9 and MMP-2 are inhibited by the AhR.
IL-1B induces MMP-9 and MMP-2 in an AhR-dependent manner.
Inhibition of the AhR significantly inhibits basal MMP-9 and MMP-2 activity.
The effects of GNF351 are concentration dependent.

What did you find most challenging or most interesting?
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What do you do to keep up to date technically in the investigative field


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What do you do to keep up to date technically in the investigative field

Order Description

max 700 words, essay format. This is for a new position in a new state.position is “background investigator” i am currently a detective for sex crimes and would need to largely incorporate that into the essay.

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Key Concepts in Public Health


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Key Concepts in Public Health

Order Description

Essay question:

Reflecting on or using and example from your own practice, select an inequality for example, poverty, gender, ethnicity, employment social. Explore the underlying theories, concepts and principles relevant to this inequality and the impact it may have on health and well-being.

Your guidelines for this assessment are as follows:

1.An introduction which clearly identifies to the reader the chosen inequality.

2.You should outline clearly what you are going to explore in relation to the inequality?

3.Provide a critical appraisal of relevant theories concepts and principles in relation to the inequality selected.

4.Discuss the findings and any recommendations for future practice

5.Conclusion- summarise the main points from the essay.

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