Why do firms make introductory offers and provide loyalty card discounts? How much do consumers benefit from these offers? Illustrate these points with reference to specific examples. Research Paper

Two book that can be used to answer this question: Luis Cabral, Introduction to Industrial Organization, MIT Press, 2000 and D. Carlton and J. Perloff, Modern Industrial Organization, Harper Collins, Fourth Edition, 2005. I would also like to have on Read More …