Marketing


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What are the key components of an effective marketing plan? Why is the marketing plan one of the most important elements of the marketing process?

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Ethics


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Assignment 2: Ethical (Moral) Relativism

Ethical (Moral) Relativism

In America, many are comfortable describing ethics as follows: “Well, what’s right for me is right for me and what’s right for you is right for you. Let’s just agree to disagree.” This is an affirmation of what philosophers call individual or subjective moral relativism. In this understanding of relativism, morality is a matter of individual feelings and personal preference. In individual moral relativism, the determination of what is right and wrong in a situation varies according to the individual. Moral relativists do not believe in natural law or universal truths.

Cultural moral relativism puts culture at the forefront of relative ethical decision-making. It says the individual must include the precepts of his or her culture as a prominent part of the relativistic moral action.

Lawrence Kohlberg, a prominent psychologist known for recognizing moral stages of development, takes it a step farther saying cultural relativists are persons stuck in the “Conventional Stage” of ethical development.

In your paper, please define individual moral relativism and cultural moral relativism in detail, noting how they differ from each other, their strengths and weaknesses, and give your position on Kohlberg’s stance on ethical relativism.

What aspects of ethical relativism do you identify and agree with? What aspects do you disagree with? Give a personal example that illustrates your stance on ethical relativism, describing how you made a moral decision in an ethical dilemma. Include at least two references to support your thoughts.

Assignment 2 Ethical (Moral) Relativism

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Marketing


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Marketing Strategy

Discuss the company’s advertising strategy and how it aligns with its marketing goals.
Discuss how the effectiveness of the advertising will be measured.
Discuss the promotional strategies that may be used in addition to advertising.

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Ethical Issues


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LASA 2 – Ethical Systems and Me

What a busy five weeks we have had! We have learned to use moral reasoning and examined many ethical theories in this course. These include virtue ethics, utilitarianism, social contract, deontology with goals (Hinduism and Buddhism), deontology with divine authority (Judaism, Christianity, and Islam), relativism (individual and cultural), and deontology with a categorical imperative (Kant).

Think back about your impressions of each of these ethical systems and write a 1,000 to 1,250-word essay that addresses the following questions below. Be sure to write good introductory and concluding paragraphs in your essay.

Summarize the principle components of each of the seven ethical systems studied in this course (listed above), including the principle ethicist involved in developing the system. Use two or three sentences for each ethical system.
Which ethical system is most prevalent in the United States today? In the World? Explain your answer and support your response.
Which ethical system most closely matches your personal ethical system? Why do you think so? Explain your position.
Please give a short, personal example that supports your decision to identify your ethical system (3 or 4 sentences) and explain why it does so.
Examine your response to previous assignments in Modules 1 thru 4 in this course. Are there any inconsistencies or conflict between positions you took in earlier assignments and the ethical system identified in this paper? For example, monotheists (Christians, Muslims, and Jews) believe in universal maxims. Relativists do not think universal maxims are possible. One cannot, for example be a Christian and believe no universal maxims exist, which is a relativist position. Monotheism (Christianity) and relativism are polar opposites. If inconsistencies exist between your earlier answers and this paper, how do you resolve them in your ethical decision-making process in the real world?
Add at least three references to support your analysis in this paper.

Post a 4-5-page (1000-1250 -word) paper

LASA 2 – Ethical Systems and Me Assignment 1:

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International Business


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international management and global tends, logistical systems, and international trade concepts and practices

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History


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Why Humans should be concerned with the Extinction Rate?

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Psychology


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A young man meets a wonderful girl in his senior year in college. He believes this is the one that he might marry in the future. He is deeply in love with her. He has a problem. After leaving the constraints of parental authority at home, he went wild as a party animal at college. He was very sexually active in his freshman and sophomore years at college. During that time, he caught genital herpes. (Hint: Think about the following: Were these acts virtuous and honest? To whom? Is the individual responsible for his actions?)

His sister goes to the same college and is friends with her brother’s girlfriend as well as being close to her brother. She knows he has genital herpes. She does not want to hurt him or the relationship but she wonders if she should tell her brother’s girlfriend about her brother’s condition. (Hint: Think about the following: What would be the virtuous and honest thing to do in your own mind. Does the sister have a different relationship and/or responsibility to the girlfriend than the brother? What is the overlap of these relationships? What is the responsibility of the sister to each? What consequences might be expected? Are excesses of lack and excess evident?)

Answer the following three questions in your assignment response. Please read all three questions before beginning. After you have finished answering the three questions, read the new development and answer question 4.

Discuss the following case in terms of the virtues non-malfeasance and honesty. Can you identify examples of each (or their opposites) in the case study as written? Where and by whom? Explain your answers. Please do not get emotionally or personally involved with “finger pointing.” Stay focused on virtue, non-malfeasance, and honesty.
How should each person in the case (brother and sister) handle his or her situation moving forward? Explain how non-malfeasance and virtue come into play. For example, what should the sister do and why? The brother? The girlfriend? In your answer, apply the concepts of “no harm” and “honesty.”
In your opinion, can virtues or moral values conflict with each other? Do non-malfeasance and honesty conflict? Whether you answer yes or no, explain your answer.

New Development: The sister learns that her brother has decided not to tell his girlfriend until much later if they become serious and he has an outbreak. He also asks his sister to promise to keep his secret. (Hint: Think about what the sister should do now. How do virtue, non-malfeasance, and honesty come into play?)

Considering your answers in questions 1 – 3 above, consider how the “new development” might change your answers. What should the sister do now?

Remember: address the questions from the position of non-malfeasance, honesty, and virtue, not from an emotional response.

Submit your response to the questions in Part I and II in a cohesive 2–3-page (500–750-word) Microsoft Word document to the M1: Assignment 3 Drop box bySunday, May 12, 2013.

All written assignments and responses should follow rules for attributing sources. Be sure to use Microsoft Word spelling/grammar check before submitting your work.

Exploring Virtue on the College Campus – Case Study

Assignment 3: Exploring Virtue on the College Campus – Case Study

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Finanancial Management


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Final Project: Evaluating Financial Health

Resources: Appendix A, Ch.1 PowerPoint®, and Ch. 6 of Understanding Financial Statements
Write a 750- to 1,050-word paper evaluating the financial health of a company. Highlight the importance of industry comparisons and trends.
Conduct an industry comparison. In your paper, discuss how your company’s financial performance compares with others in your company’s industry.
Cite all of your sources, and provide Web site URLs.
Format your paper according to APA standards.
Post your paper as a Microsoft® Word attachment.

Submit a 3- to 5-slide Microsoft® PowerPoint® presentation that highlights the financial data of your company and illustrates the comparisons you wrote about in your paper.

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