Consumer Behaviour Case Study

“Marketing mix stimuli (including products, brands, advertisements, packaging, point-of-purchase display) are designed and managed to influence consumer responses. For a consumer brand of your choice explain how marketing mix stimuli are used to influence consumer cognitive, affective and behavioural responses.” Read More …

Effects of technology

General final essay topic: We will explore the effects of technology (this is broad, so here are suggestions on how to focus your approach before creating a working thesis): • The influence/effects of Facebook on specific relationships (friendship, romantic, professional), Read More …